Coldplay turning down money

http://en.wikipedia.org/wiki/Coldplay#Activism_and_commercial_endorsements

Information on celebrity endorsements

Infographic on Young peoples opinions of celebrity endorsements



Controversial celebrity endorsements:

http://finance.yahoo.com/news/7-controversial-celebrity-endorsements-105627600.html

Weird Endorsements:

http://www.funnyordie.com/slideshows/f4cefa4a70/the-weirdest-celebrity-endorsements#slide2

Kim K Toilet Paper?

Silly Endorsements:

http://www.huffingtonpost.co.uk/2013/03/12/silliest-celebrity-endorsements_n_2860532.html

More Disasters:

http://www.buzzfeed.com/katienotopoulos/15-celebrity-endorsements-gone-horribly-wrong

"The line has blurred between a celebrity who is known for entertainment talent and one for whom his or her primary accomplishments are business ventures."

Another article:

http://www.google.com/think/articles/celebrity-endorsement.html

Good Tone of Voice in this article:

http://www.smartmoney.com/spend/family-money/do-celebrity-endorsements-work-1300481444531/

Good Summary:

"The basic idea of the endorsement is pretty simple. People like celebrities. If those celebrities say that they like a product, people will like that product, too."

"So, what accounts for this celebrity effect? Endorsements could be a signal of quality -- but the modern consumer is sophisticated. They know money's changing hands. At a deeper level, we seem to crave connection to the famous and the powerful."

http://www.pointparkglobe.com/2.7413/do-celebrity-endorsements-really-persuade-consumer-buys-1.1039650?pagereq=2#.UbhkFI5OQ6o

Experiment: 'A total of 329 Spanish people over the age of 18 were shown  the two advertisements, with 162 being shown the UNICEF-Pau Gasol combination and 169 being shown the UNICEF-Penelope Cruz combination.'

These Hypothesis were supported with the experiment data:

Higher celebrity credibility will be positively correlated with the attitude toward the advertisement.

Higher credibility of the organization will be positively correlated with the attitude toward the advertisement.

Higher perceived fit of the celebrity with the social cause will be positively correlated with the attitude toward the advertisement.

Higher attribution of pure motives to the celebrity will be positively correlated with the attitude toward the advertisement.

Higher perceived fit of the celebrity with the social cause will be positively correlated with attribution of pure motives to the celebrity.

Higher attitude toward the celebrity will be positively correlated with the perceived fit of the celebrity with the social cause.

Higher acceptance of the practice of celebrity endorsements in social causes will be positively correlated with the perceived fit of the celebrity with the social cause.

Higher attitude toward the advertisement will be positively correlated with behavioral intentions.

Higher credibility of the organization will be positively correlated with behavior intentions.

- See more at: http://www.douglaserice.com/celebrities-non-profits/#sthash.t7x0QPz3.dpuf

Potential references:

Celebrity Sells by Hamish Pringle     http://www.amazon.co.uk/dp/0470868503

Celebrity Endorsements: Theoretical Explanations of Meaning Transfer - and Schema-based-Models - Recent Developments    

http://www.amazon.co.uk/gp/search?index=books&linkCode=qs&keywords=3844301178

Will Work for Shoes - Susan Ashbrook

OUGD 501 NOTE

All practice for OUGD501 is on Design Practice, not Design Context

http://c-shuttleworth1114-dp.blogspot.co.uk/search/label/OUGD%20501

OUGD 501 Module Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

This module's main skills that I have been able to develop throughout have been research which I have done to a more extensive and thorough level than I have before, using both the library and the internet together to create a solid body of research. The practice aspect of this module has improved my editorial skills as well as copywriting and concept skills.

What approaches to/ methods of design production have you developed and how have they informed your design development process?

With this project, considering that the practice is supposed to reflect the context I put more effort into making this happen, printing onto different stocks rather than relying of laser paper. Also experimenting with scanning and hand drawing aspects to contribute toward the 'praxis' of the project. 

What strengths can you identify in your work and how have/will you capitalise on these?

I think that the tone of voice and general concept of my final publication was successful. In the future I will continue to develop concepts until the tone of voice and audience are clear as this will define wether the brief will be clear and consistent or not.

What weaknesses can you identify in your work and how will you address these in the future?

In the future I will research for a longer period of time so that my arguments are better informed and draw from a range of good sources.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

Conduct more primary research so that the project is more unique and contains more 'new' material. Experiment more with stock and see what would be the best for the job. Define the sections of the publication more so that it runs more fluently. Photograph the finished products in context. Tie the content of the publication in tighter with lecture themes, pull information from a wider range of sources

5= excellent

4=very good

3=good

2=average

1=poor

Attendance:    5

Punctuality:    5

Motivation:      4

Commitment:   4

Quantity of work produced:    4

Quality of work produced:     4

Contribution to the group:     3

Proverbs

The general concept for the bar is based on proverbs, as these are little nuggets of advice that have been passed person to person for years and years which reinforces the social aspect of the bar, they also represent sophisticated thinking and thought provoking ideas.

To design the surrounding material around the establishment (wayfinding, menu's, forum, promotion, etc) I am going to build a bank of proverbs that could be used on some of these products.

Cheerful company shortens the journey.

Even a thousand-mile journey begins with the first step.

He who is outside the door has already a good part of his journey behind him.

 Eating and drinking Shouldn't keep us from thinking.

After the rain the grass will grow, after wine; conversation.

Bar Environment

As I am branding a fictional bar I wanted to find existing bars that share a similar personality to the one that I am branding, here are a few that I think give off a personable and social feel.
I may use some of these images in the project giving reference to their original sources

Pocket, Syndey http://www.pocketsydney.com.au/

Chesterfield couches work well in creating a personal and comfortable environment that is reminiscent of an earlier age

Arlington Club, http://arlingtonclubny.com/#gallery5

L'ascensor Cocktail Bar http://www.facebook.com/pages/Lascensor-Cocktail-Bar/135768056491386

Playing Card Design

As reference for designing a playing card poster for the exhibition space I have compiled a few different playing cards that retain recognisability and familiarity.

These two kings have the strongest and most memorable look out of all of these kings,

I will base the poster illustration on this aesthetic style