INGREDIENTS

I am going to produce a graphic product that deals with the problem of ingredients in food, the ones that the advertising doesn't promote.

Burger King:

TENDERGRILL® CHICKEN BREAST FILET
Chicken Breast with Rib Meat, Water, Seasoning (Maltodextrin, Salt, Sugar, Autolyzed Yeast Extract, Garlic Powder, Spices, Natural Flavors, Onion Powder, Modified Corn Starch, Chicken Fat, Chicken Powder, Chicken Broth, Disodium Guanylate and Disodium Inosinate, Citric Acid, Partially Hydrogenated Soybean Oil, Dehydrated Garlic, and Artificial Flavors.), Modified Corn Starch, Soybean Oil, Salt, Sodium Phosphates. Glazed with: Water, Seasoning [Maltodextrin, Salt, Sugar, Methylcellulose, Autolyzed Yeast Extract, Partially Hydrogenated Sunflower Oil, Modified Potato Starch, Fructose, Partially Hydrogenated Soybean Oil, Garlic Powder, Onion Powder, Dehydrated Garlic, Spices, Modified Corn Starch, Xanthan Gum, Natural Flavors, Disodium Guanylate and Disodium Inosinate, Chicken Fat, Carmel Color, Grill Flavor (from Partially Hydrogenated Soybean and Cottonseed Oil), Chicken Powder, Chicken Broth, Turmeric, Smoke Flavor, Annatto Extract, and Artificial Flavors], Soybean Oil.


Subway:


The bread also contains azodicarbonamide. From Wikipedia,

Use of azodicarbonamide as a food additive is banned in Australia. In the UK, the Health and Safety Executive has identified azodicarbonamide as a respiratory sensitiser (a possible cause of asthma) and determined that products should be labeled with May cause sensitisation by inhalation

Macdonalds Scrambled Eggs:


Their pasteurized whole eggs have sodium acid pyrophosphate, citric acid, and monosodium phosphate (all added to preserve color), and nisin, a preservative. To top it off, the eggs are prepared with liquid margarine: liquid soybean oil, water, partially hydrogenated cottonseed and soybean oils (trans fats), salt, hydrogenated cottonseed oil (trans fat), soy lecithin, mono- and diglycerides, sodium benzoate, potassium sorbate (preservatives), artificial flavor, citric acid, vitamin A palmitate, and beta carotene (color).




DRINKS

IMPORTANCE OF WATER

. 75% of Americans are chronically dehydrated. 

2. In 37% of Americans, the thirst mechanism is so weak that it is often 

mistaken for hunger. 

3. Even MILD dehydration will slow down one's metabolism as much as 3%. 

4. One glass of water will shut down midnight hunger pangs for almost 
100% 
of the dieters studied in a University of Washington study! 

5. Lack of water, the #1 trigger of daytime fatigue 

6. Preliminary research indicates that 8-10 glasses of water a day could 

significantly ease back and joint pain for up to 80% of sufferers. 

7. A mere 2% drop in body water can trigger fuzzy short-term memory, 
trouble 
with basic math, and difficulty focusing on the computer screen or on a 

printed page. 

8. Drinking 5 glasses of water daily decreases the risk of colon cancer 
by 
45%, plus it can slash the risk of breast cancer by 79%, and one is 50% 
less 
likely to develop bladder cancer. 


COKE


 In many states (in the USA) the highway patrol carries two gallons of

Coke in the truck to remove blood from the highway after a car accident

2. You can put a T-bone steak in a bowl of Coke and it will be gone in
two
days (meat will completely dissolve). 


2. To carry Coca-Cola syrup (the concentrate) the commercial truck must
use
the Hazardous Material place cards reserved for Highly corrosive
materials.

3. The distributors of coke have been using it to clean the engines of
their
trucks for about 20 years

Things I have learnt so far

Infographics and Anti-Ads

These products are interesting, they have no specific audience just 'the consumer'





These products are by the 'AntiAdvertisingAgency' which is similar to my topic. But I'm not completely anti advertising, I am just trying to communicate that adverts for certain products emphasise the good even though they are really outweighed by bad elements.

Manifesto's

MANIFESTO'S

My five most important points were:

• hate fine art gubbins
• hate racism
• love good illustration
• love a well suited typeface
• hate bad weather

These points as statements for my manifesto are:

1.  I will not produce work which needs an explanation
2. I will consider all ethnic groups when designing and not cause offence
3. I will not avoid drawing because I am a 'Graphic Designer'
4. I will search to find the perfect typeface for the job
5. I will be glad I own a coat

My favourite points from 5 manifestos

Bruce Mau's Manifesto for Growth:

• 1. Don’t be cool

1. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
 

I like this point, simple sort of 'be yourself' motif going on. Don't copy others.

London design festival:

• it's no longer about 20th century debates around form or function. Good design will ensure we got a future on this planet.

Important to keep perspective on what is important and worthwhile doing. It's more important making work that makes a difference rather than just makes some people think I'm not too bad at using illustrator.

Manifesto project.it:

• Good design is honest.

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.


I like this. i think this is the biggest difference between advertising and Graphic Design. Graphic Design doesn't lie.

manifesto for happiness:

• Outer order contributes to inner calm.

Need to tidy my room. Going to do that now.

shopaholly.com:

• I will be silly and childish and immature. Because being silly is good for you.

Being silly is definately good for you, being silly is being human, not caring what you look like or what needs to be done, just laughing and larking about with people you like. 

9. Media Specificity Lecture Notes

The media specificity lecture looked into media/ medium and how the use of that media can be pushed to new ground or how it limits it's purpose.

• The use of powerpoint encourages users to create short, brief and incomplete slides.
• Humans design products that extend our natural capabilities. Such as glasses, telescopes, hearing aids and inventions that improve smell and touch. Development in technology allows this.
• "•Medium specificity is the view that the media associated with a given art form (both its material components and the processes by which they are exploited)  entail specific possibilities for and constraints on representation and expression, and this provides a normative framework for what artists working in that art form ought to attempt.
  Noël Carroll 2008
• An artwork, in order to be successful, needs to adhere to the specific stylistic properties of its own medium.
    “Gotthold Ephraim Lessing 1776
    Medium/media specificity is a term used in aesthetics and art criticism.
    It is most closely associated with modernism, but it predates it. According to Clement Greenberg,, medium specificity holds that "the unique and proper area of competence" for a form of art corresponds with the ability of an artist to manipulate those features that are "unique to the nature" of a particular medium.
    Medium specificity and media specific analysis are ways to identify new media art forms, such as Internet art.
• •If we are defined by our physical and mental limitations,
    by extending these we change the definition of ourselves.
   
• New media and new technology shapes the way we think, communicate and live our lives.

Links to further reading:
http://voices.yahoo.com/the-effects-modern-technology-visual-art-346380.html?cat=7
http://answers.yahoo.com/question/index?qid=20081127193114AA8ZT9a
http://www.jstor.org/stable/10.2307/3332295

Fine Art Vs. Graphic Design- Olympics

I found the differences between the posters designed by fine artists and the posters designed by graphic designers for the olympics interesting.
Here are two different posters for a similar event:

Graphic Design by Alan Clarke