I like the vibrant colours used on this drink packaging by Grow design studio. Limiting the colour palette to 3 colours helps to make it look fresh and healthy. The designer has used the colours to represent the flavour which may cause communication problems with foreign customers as they won't know what flavour Persika is.
Hattomonkey have done a few package designs that I think are very successful, these are cartons of milk designed for kids. As well as being vibrant and cheerful they have used the flaps that are used in the assembly of the carton as part of the character design.
I am interested in sustainable and ethical design as it is one of the most important factors that should be affecting packaging design that cost and ease of production seems to get in the way of. This bottle idea is make from 100% recycled card and it looks great but I don't know how well it would serve its function.
All the following found on: http://www.thedieline.com/
I found a great design blog dedicated to packaging design called 'the die line' that features, mainly, contemporary packaging and links to the designer/ studio that made them.
Simple and clear Gherkin jar.
The use of photography in my work is something that I avoided in my first year simply because I think that the end result would look amateurish but it could be something I could try this year if we have a brief to design packaging for food or drink.
This packaging for headphones is student work, this works really well, again, because its simple and clear, The use of the natural colour stock is good aswell, the sharp CMYK colours contrast well with it, especially with the Cyan there is a subtle amount of simultaneous contrast which is something that could, potential appeal to the graphic design market.
With this Onken rebrand the designer (s) has payed a lot of attention to set and series, making sure that the pattern perfectly matches up between pots for when it will be seen stacked in supermarkets
A certain amount of class can be added with unnecessary packaging like the metal tin and wood shavings, embellishments like this make a product appear to be of good quality and worth the money that it is priced at.
These are some interesting characters designed to hold pasta
This is one of my favourite package designs I've found, the designer has thought about what the box could be turned into when the raisins have gone. This range has 10 different characters in the range to make them into a collectible.
Effective colours but the logo is a bit unclear as to what the product is.
before rebrand
after:
There are some interesting case studies of products that have undergone a revamp. The simpler and bolder new design looks so much fresher and of a higher quality than the older one that just looks boring to eat.
The right type combined and the right choice of colour can give packaging a real brand and character without needing any complicated illustrations or patterns
http://www.paradox.az/
This Cola bottle has been specifically designed for kids, i like the simple illustrations and bright colours that make it look like a completely different drink.
http://www.thedieline.com/blog/2012/10/9/method-ocean-plastic-bottle.html
