I have researched existing posters that advertise museums so that I can design a poster that suits my audience and communicates the purpose clearly.
These posters all have equal balance of type and image, my poster could find it's niche by emphasising type, seeing as though this is the purpose of the museum.
These posters all have equal balance of type and image, my poster could find it's niche by emphasising type, seeing as though this is the purpose of the museum.
All the language is kept very simple and they just display the key information,
The design museum has much more experimental posters. this one for a Wim Crouwel exhibition is particularly experimental, this, however, would attract a specific audience that are familiar with Crouwel and are intrigued by design, but may put off families that the Tate museums are designed to include.
Bolder colours definitely attract a younger audience whereas this grass green for the British Museum is aimed at a much older and traditional audience:
I think that a poster in which typography is more dominant than image is relevant to the application of Type Factory:
The bright colours used here will be more effective when placed in the dull surroundings/ and would stand out on poster bollards. Some experimental type works well and will specifically attract a young design based audience:
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