The question that I want to explore with my context of practice publication which carries on and links in to my essay content is: As designers, how much attention should we pay to style and trends, and
what attributes of a designer can not be easily replicated? I will look into existing online programmes that generate 'design' and ask what is the difference between potential clients simply doing it themselves.
The publication will be based around the ideals of Modernism and anti-decoration and trend.
Online facilities that mimic the job a designer:
This site allows users to generate basic signs and set type
It offers a wide range of typefaces that goes beyond the standard set that comes with any design package
Although there are a lot of very dodgy and horrible typefaces...
There are a lot that are very similar to fonts that can be seen in 'trendy' design today
(Generated using the program)
in comparison to:
There are also much more garish possibilities that I'm sure will be popular for some reason:
What stops design being so imitable?
This online resource is hard to use and is very restricted in comparison to basic Word processing software which offers a lot more freedom for moving type and layout.
This site:
http://www.trendlist.org/ documents all new trends emerging within Graphic Design focussing on popular aesthetics and styles and no information on content. What is stopping anybody having a look on here and simply imitating a design?
Trend list offers an even more useful poster style generator that allows trends to be copied with ease:
Even more daring design can be replicated easily:
It is almost difficult to go wrong with this generator and if something like this was printed off and held up whilst someone photographed it, it could quite easily get noticed and popular on inspiration sites etc.
Websites such as vista print and Moo offer loads of templates and stock images:
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I'd say that Moo offers some really nice templates that look professional and if you weren't aware of Moo templates you could be tricked, easily, into thinking that it is custom work
Furthermore, there are many very cheap website builders that offer layout options and functionality that probably exceeds a lot of designers capabilities for half the price.
This is the deluxe package that is only £2.72 a month - this probably goes up after a few months but is still relatively cheap
The user can choose a template they like and are then in control of how they make it look with no need to complain to a designer that they don't like the typeface or colour. It seems like an easier and cheaper option than actually paying a designer and explaining what it is that you want.
This is the direction my publication is going to go, essentially asking "What makes design Un-imitable?"
I will email designers to ask their opinion, along with some businesses such as Vista Print and Moo to see how their answers differ.