13. Visual Communication Lecture Notes

• Denotation is the obvious or literal meaning of an image
• Connotation- the meaning behind an image- the thoughts and ideas that come to mind when proposed with a certain image.
• Historic and contextual assosciation with images
• Rhetoric: '(in writing or speech) the undue use of exaggeration ordisplay; bombast.
  2.

  the art or science of all specialized literary uses oflanguage in prose or verse, including the figures of speech.
  3.

  the study of the effective use of language.
  4.

  the ability to use language effectively.
  5.

  the art of prose in general as opposed to verse.'

  
  

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Links to further reading:

http://www.fanpop.com/spots/ugly-betty/articles/14344/title/semiotics-denotation-connotation-ugly-betty

http://www.aber.ac.uk/media/Documents/S4B/sem06.html

http://graphicdesigncanberra.wordpress.com/2012/01/10/what-is-visual-communication/