New Media:
media that work not through persuasion or impressions but through engagement and involvement.
This is mainly done through internet interaction, social media sites, and other portable technology.
Viral Videos & Advertising
Social Networking websites help create 'Communication Buzz' and push an idea or product around the world e.g Kony 2012
links to further reading:
http://books.google.co.uk/books?hl=en&lr=&id=_0C_W0BZaXIC&oi=fnd&pg=PR5&dq=social+media+and+communication&ots=ccUuJtS0gW&sig=MZKwYhbSnDastQK91Qvy7KdbXAg#v=onepage&q=social%20media%20and%20communication&f=false
http://www.pamorama.net/2011/07/30/using-social-media-for-customer-communication-infographic/
http://webtrends.about.com/od/web20/a/social-media.htm
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