They say that this has been a difficult market to break into in the past. I think that it is this kind of cliche' and embarrassing imagery that will be putting this age range of having any association with the forestry commission:
When designing for this brief I want to avoid any expected approach that has been done a million times before and doesn't appeal to the new target audience.
I am going to focus on these activities as they are better suited to the audience that the brief wants to address and forestry walks and pricey BBQ's just aren't going to cut it for a bunch of young people,
Extreme mountain biking, treetop adventure, orienteering, forest segway and watersports are definately aspects that can be aimed towards 16-25 y/o's.
The brief asks that you don't directly promote third party businesses that use the land owned by the forestry commission- Go Ape, bike rental etc.
Rather, it should communicate everything that is on offer by the forestry comission.
Various other outdoor cliches:
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