- Identifying successful & unsuccessful parts of work
- Constructive criticism
- Offering other solutions
- To solve problems
- To give direction and urgency.
5 Ultimate questions:
- What was the original idea? How did you start?
- Whats the target audience?
- What feelings do you want the viewer to feel?
- What would you have done differently?
- Why have you chosen the various elements? (typeface, colour etc.)
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