- Frame
- Format
- Figure
- Ground
- Composition
- Visual Dynamics
- Type
- Image
- Colour
- Layour
- Legibility
- Readability
Symbol: Symbolises an apple
Sign: Sign for an Apple Mac
Signifier: Signifies quality, creativity, technology.
Visual Metaphor- An object that stands for something else
Metonym- e.g. a Cross is associated with a church
Synecdoche- A part used to represent the whole, e.g. Statue of Liberty represents New York.
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