SECONDARY RESEARCH

Fight Allergies
Qualative Research:

The most common allergies:

-- milk
-- eggs
-- peanuts (groundnuts) 
-- nuts from trees (including Brazil nuts, hazelnuts, almonds and walnuts) 
-- fish
-- shellfish (including mussels, crab and shrimps) 
-- soya
-- wheat

(Source: http://www.medicalnewstoday.com/releases/8624.php) 2009

After conducting some short interview I found that the best cure for most allergies is Piriton

Source (http://www.exitallergy.com/allergy-articles/natural-allergy-remedies.php)

Quantative Research

'Muriel Simmons, chief executive of the charity Allergy UK, said new research shows that 40 per cent of British children now suffers from allergies.

Mrs Simmons said: "What is worrying is that we are seeing a growth of children suffering severe allergies, like nut and other food allergies.

"The number of children with these kind of allergies has tripled in the last 10 years.

"There is evidence to suggest that this could be due to people eating a more diverse range of foods.

"For example, only a few years ago foods like kiwi fruit or mango were considered quite exotic and were much less widely eaten.

"But we are now seeing an increasing number of people suffering from allergies, where these foods are the trigger.

"I think as more, different, foods become part of our diet, we are likely to see more people being diagnosed with allergies."'