Anatomy of type -Notes

Visual Literacy: the ability to derive meaning from images & the ability to produce images that communicate effectively to an audience.

Visual Communication: a process of sending/ receiving information through type & image

• based on a shared understanding of meaning of images.

Considerations include: audience, context, media and form of distribution

TYPOGRAPHY

Different materials used when of producing type:

Stone

Type carved into stone, usually has serifs as this is where the chisel enters.

Sable-brush scripts

Sable allows for a more fluid and delicate typeface

Bone

Bone can be used to craft nibs of pens which results in type similar to that of sabre but with not as much fluidity.

Wood

Using wood as a way of printing dates back to 220 AD, Using wood creates very solid and level blocks of type of varying point sizes.

Lead

Gutenberg invented movable type in 1450, using lead to create glyphs.

 

Silicon

The applications of digital technology allows for type to be made out of silicon and cut using machines, which enables larger font families to be created with ease.

Timeline of Modern Typography

garamond

Caslon

Bodoni

Gill Sans

Univers

2000+

The Language of Type