SLAB SERIFS

For our target market of the Victorians I am looking into what fonts were popular and prevalent at the time. I like these solely type of various sizes and weights posters which were common on  lot of advertising posters.


There is such a big size difference between the lines, I think that this style shares a lot of similarities with modern design which is being produced today, although todays work is much crisper and has more ornamentation, the general principles of a vast range of type size and big 'look at me' fat faces is the same.

(fromupnorth.com)



"Those posters were a riot of big type, often a half-dozen different styles on a single page. If the Didones are a lissom Audrey Hepburn, then the Slab Serifs are those guys one sees all too often on construction sites around the globe—trousers half-way down their posteriors. What I’m getting at is that the early Slab Serifs weren’t discreet. They were designed to be noticed."
Source






Slab Serifs are also known as Egyptian and sometimes-but rarely- Antique.