- Psychoanalysis is the development and role of the unconscious
- A way of categorising and understanding desire, motivation and dreams
Freud- 1890's
- Unconscious is created in infancy to protect ourselves from unacceptable thoughts
- It sometimes makes itself present through Freudian slips
Oedipus Complex
- Boy kills father as he sees him as a rival for his mothers affections and wants to possess his mother, these feelings occur in the phallic stage which serves as an important part of forming a sexual identity.
Castration Complex
- Boy fears castration
- Girl accepts she has already been castrated
Psyche
ID- the instinctual, socially unacceptable part of ourselves
Ego- personality
Superego- Part of ourselves in relation to others that holds the ID from fully showing itself
Edward Bernays applied these theories and ideas to control the masses through advertising
Jaques Lacan introduces the idea of the Mirror stage. This is the notion that a child becomes intrigued and interested with their own image, and develop a thought that they are not as important as they once thought and that they are just like everybody else, walking around in a body. The child then fills this gap of alienation with a personality.
The ideas of Psychoanalysis can be used to decipher art and design and explain why art and design affects us in the ways that they do
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