Thursday, 6 December 2012

Creative Rhetorics: Lecture Notes



Illustrated; The Blank Sheet Project









Rosso owns Fashion label Diesel

How Rosso talks about creativity:

Be stupid- using heart not head
Collaborate


Plato isn't a fan of art or creativity as it has no ability to produce knowledge




Romans copied the artistic style of the Greeks as they thought that they had reached the perfect level of artistry and creativity

Acadmecics talk about creativity as:
Complex and conceptual, Subjects of history

Romanticism redefined the role of the artist as a creative genius  rather than just trying to imitate what already exists.


  • Artist is a creator not an imitator
  • artist doesn't follow the rules



John Hegarty
Founder of BBH advertising agency





New media is having a profound effect on citizens and allowing people to communicate, collaborate and partake in social revolutions.




Creativity is now a type of thinking. 
Creativity and cognition: Psycho-cultural perspective of creativity.
State of focus and flow of creativity, occurs when challenge is difficult.




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