Using White on Clear Vinyl is very effective when used on a brown glass beer bottle, it gives the beer a professional and well crafted identity
Using a strong typeface and ornate decoration gives the drink a strong presence that is reminiscent of an earlier age that is makes you think of people sharing stories and enjoying themselves.
I also think that this solid, non-humorous approach makes the product much more appealing to drink, it shows that the producers are serious about beer and that they have worked hard to perfect their creation, in comparison to a more jokey label that would be put out by small, independent brewers ( pictured below), even though the beer tastes good, there is less of an experience involved, feeling as though you are sharing something that has taken years of time and effort.
Simple, bold typography is eye catching and would be easy to read when reading from standing at bar distance.
Including more decoration gives the user something to look at whilst they are drinking, creating more of a personal connection with the product and user and also giving the drink more of a unique personality
If printing on clear vinyl is not a possibility for this brief, due to budget restrictions, using a nice stock with one colour would be most effective, tactile and interactive for the user.
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