To change this I am going to mock these time wasting things and remind them that there is more to do with themselves and that they are still young and able to do them.
This snickers advert has got a similar 'get out and do it' tone of voice that I want to convey through this campaign.
Indiana Jones, James Bond and Chuck Norris are all sort of role models to my target audience because they are cool and adventurous, I may be able to use this idea of manliness in the campaign to inspire the viewer to be more active.
Similar Campaigns:
Change for Life
Change for life is a campaign that used print and television to promote healthier living and taking responsibility for your own well being. It uses a Keith Haring, child like style as the audience is parents and this makes them think about how their own children see them as role models.
The style is consistent and recognisable throughout the campaign which makes it strong and made it into a successful campaign that communicated a message that is difficult to convince people to act upon.
This is a similar campaign that instantly doesn't have the same effect or impact as 'change for life' as it is overcomplicated and is not instantly obvious what it is about because it is an illustration of a generic landscape.
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