This is a concerning time for homelessness in England: the simultaneous weakening of welfare protection and the national ‘housing settlement’, in a context of wider recessionary pressures and growing unemployment, seems likely to have
a negative impact on many of those vulnerable to homelessness.
• In particular, welfare reform – in combination with the economic downturn - seems certain to drive homelessness up in England over the next few years, as it will undermine the safety net that usually provides a ‘buffer’ between a loss of income, or a persistently low income, and homelessness, and will restrict access to the private rented sector for low income households.
• Statistical analysis indicates that some aspects of ‘visible’ homelessness – including rough sleeping and statutory homelessness – have commenced a very recent upward trajectory.
We need to find out what the most effective vehicle to encourage people to give more, sympathy is usually the first choice for most charity adverts. Personally I'd rather give because I want to rather than because I'm being guilt tripped into it. Here are a few adverts for charity.
I think it would be most effective to appeal to peoples camaraderie and working together side rather than a bleaker approach:
http://www.youtube.com/watch?v=9TDVuRBl-1g
We will open a survey so we can get an idea of why people would decide to give.
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