Good: Aesthetic Style

I want the general aesthetics for the work I produce in this project to be friendly, engaging and optimistic. I want to combine a lot of illustration into the identity of the bar;

This doesn't, however, just mean make everything busy and hand drawn choosing appropriate typefaces and colour will be very effective in attaining the mood that I want to communicate.

This typeface and simple shapes doesn't look static or cold despite being a uniform shape and just black.

Neat vector illustrations are interesting, vibrant and lively and would lend themselves well to communicating a guide to small talk etc.

Bold and simple illustrations on wood or other materials could work well as interior decoration to add to the identity of the bar.

Simple illustrations and vibrant colours successfully achieve the aesthetic that I am trying to apply to the range of products for the identity of the bar.

I want the material to make a statement about the lack of socialising that is done today and I want to encourage friendly talk amongst strangers. Using bold statements such as this one will help to achieve this.

I want to incorporate a lot of illustration but this should not lower the quality of the design- layout, relevancy and type should work to complement what ever illustrations are present. I think that Ryan Feerer combines these two elements very well and I will use his work as inspiration and reference when designing in this project.

Nation of shopkeepers is a local pub/ bar that has a very lighthearted and playful aesthetic, I will document more of their material to understand how they tie all products together to be recognised as Nation material.

Throughout all of this short publication Nation use the same typeface style which suits the illustrations very well, there isn't any limited colour palette but I think that the blue and burgundy on the 4th image could be better suited to the rest of the publication.

Clear and straight to the point:

Music is something that everybody has in common at Nation of Shopkeepers which is a good conversation starter, my small talk bar could feature events that attract like minded people so that connections can be made easier.