Swallowable Perfume

This concept is still in the development stage but it is a very relevant application to what we are producing in response to the brief.


 


Using the idea of swallowable perfume we can make packaging for tablets and pills as well as traditional liquid in containers to really introduce a new approach to perfume packaging and design.

The idea of the tablet is that the scent will be excreted through the pores of your skin, similar to if you eat a lot of garlic.
Although this concept may be a bit much for some customers/ clash with their personal ethics or morals I think that it would fit perfectly with the audience we are aiming our new experience perfume at.

We will design our main packaging and advertising for the traditional bottled perfume which is dispensed through a dropper in the lid and we will also mock up the idea for swallowable tablets to submit as a proposal to illustrate where the brand could go/ how the range can be extended.


As it is now a possibility to package tablets as perfume I will research existing tablet and pill packaging to see what is already out there and how effective it is.

I found this Beechams packaging which is unlike any other I have come across:

It comes in a wallet form that closes firmly but isn't a struggle to open, the design is compact and handy for carrying around in a bag or a purse.

Each pair of tablets can also be torn off to just put in your pocket or dispose of when it is empty.

The closing mechanism is very simple but effective:

It may be worth considering portability when designing for perfume tablets as the users may want to refresh their smell while they are out of the house and wont want to be faffing around with multi layered packaging that is difficult to put back together and use.

Tablets could be packaged in a more aesthetically pleasing way than traditional medical packaging:

Using colour coded 50/50 pills could be utilised to communicate specific scents etc.

Tubs like this could be used to house larger supplies of swallowable perfume, designed to be left at home and consumed before going out.