I have looked at existing medical packaging and products that have a similar application to the one we are dealing with,
This, like most medical packaging, is very minimal and modern being predominantly white with just one bold colour and mostly Helvetica.
Other products in the range follow the same aesthetic guides which tie the set together as one.
This collection uses a lot of varied colours which makes it weak as related products, it just looks like a random array of things. This is not only due to the colours not being the same but because the colours don't compliment each other very well which makes them look dated and of poor quality.
THese products have been photographed in a very digital and 'plastic' fashion, the use of additional objects acting as props helps to build the identity of the product and also add trustworthiness and professionalism to the range.
Again, each label is very similar with only minor layout changes to suit the different label sizes:
This range is very simple using only a set of numbers to differentiate between the varied products. This works quite well together but each individual bottle isn't very aesthetically pleasing and isn't something that you would want to display or feel inspired to use.
From Structural Package Designs (745.541 Library)
This net is similar to most packaging for medicine that has room for the drugs and explanatory leaflet. It is easy to get into and there is no time wasted messing with unnecessary packaging.
As we are packaging for fragrances we are able to experiment more with the net and develop more of an experience that the user is involved with.
Mock Ups of these examples can be found on my design practice blog: http://c-shuttleworth1114-dp.blogspot.co.uk/2013/02/packaging-design-mock-ups.html
Big sliding lids like this offer a big area for aesthetics on the outside and considered presentation inside similar to the packaging of Apple products.
This packaging has a bottle support circle built into the top, we could use this to package equipment to dispense the perfume such as a pipette.
A swing lid seems to have quite a lot of mystery behind to it like a treasure chest, which could lend itself to the fragrances that are being sold being seen as 'bottled emotions'. Like the product is something a bit mysterious and ancient.
I like the idea of this package as it has many layers that could be utilised to optimise user experience. The lid could feature branding, the flaps could be used in a way to describe the contents or give more information, then there is a second lid on the base of the box which could contain hidden information etc.
This box has 2 openings that could display opposing sides of the bottle inside, this could be used to describe two opposing emotions or could hold two fragrances that offer two opposite emotions/ chemicals.
The idea of tearing into the packaging could be used to package an emotion that has links to aggression or power so that the experience of the user is relevant to the product inside.
This box would lend itself well to the medical theme of our concept, there is a small viewing window that the bottle can be seen through it also is easy to get into and access the 'medication' .
This net could be utilised to sell all the scents together, The net could be adapted to house 4 bottles rather than just 3:
Similarly this net displays contents using a clear acetate window, however doesn't look as interactive and robust as the above design:
This hexagonal net could be used as it relates to the molecular structure of the chemicals we are selling:
This long package could house a syringe of perfume to be used as a tester or sold as a small sample of the fragrance:
This folding wallet could be used to contain to sets of perfume tablets, that could then be removed and carried around in a handbag/ purse:
Thank you for sharing all the diagrams and information. Top packaging companies in India providing the best knowledge and I would like to offer the list of best medicine packaging companies services that meets your requirements for your business.
ReplyDelete