The golden section is also known as the golden ration, divine proportion, divine ratio etc.
The golden section and the Fibonacci sequence are built on proportions and ratios that relate to proportions of nature that are aesthetically pleasing to the human eye.
This idea of a perfect ratio can also be seen in new applications:
These ratios can be applied to typography to work out what point size type will complement each other:
This process can continue infinitely
This principle can be extended to create grid systems that abide by the golden section:
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