The existing products from the L'artisan Perfumer are all packaged in a similar way, using the same shaped bottle and similar colours throughout the range.
Keeping this running theme consistent throughout our proposed range would appeal to the judges as it would tie in with what is already associated with L'artisan Parfumeur.
The target market for L'artisan Parfumeur is quite an upper class and elegant demographic that are willing to test new scents and find a fragrance that is personal to them
All the colours used by L'artisan Parfumeur are very eye catching and attention grabbing, and are easily identifiable from each other. This simple system indicates craftsmanship and a consideration for what colour best represents the tones and scents of the fragrance.
No comments:
Post a Comment